Developments in Digital Media

Advertising & Branding-NBA and Golden State Warriors star Harrison Barnes Uses Twitter Creatively

• Giving fans a chance to interact with Athletes through Social Media platforms.

• The importance and advantages for athletes by using Social Media, brand exposure and possible growth of fans support.

• Athletes voice their opinion which can be a positive or negative in some cases, as they must be aware of any explicit language used, or not let emotions get the better of them.

• Barnes quotes “You can’t get the good without the bad” in relation to accepting criticism or praise from fans.